One of the most popular inbound marketing strategies is anActive Campaign. When developing email marketing strategies, it is critical to select email automation software that is aligned with your company’s goals. There are numerous platforms to choose from on the internet.
Because it makes it easier to send specific campaigns and has automation CRM, this email marketing tool is extremely effective in attracting customers.
Furthermore, it has a simple and easy-to-use interface, and if you are unsure about investing in this software blindly, Active Campaign offers a 14-day free trial that you might be interested in. To create email marketing campaigns with Active Campaign, follow the steps below.
Summary
1. Active Campaign and Email Marketing
1.1 Create and import lists of subscribers
2 Using Active Campaign, create your first campaign.
3. Choose a list to which you want to send your campaign.
4. Select the appropriate format
4.1 Pre-made templates
4.2 Create from the ground up
5 Make changes to your template and subject line.
6 Go over your email marketing campaign’s summary page.
7 Common Applications for Active Campaign Automation Mail
7.1 Thank you email
7.2 Promotions and news
7.3 Birthday Email
8. Finally,
Active Campaignand email marketing.
Create and import subscriber lists
Before you launch a new email marketing campaign in Active Campaign, you must first build a list of subscribers, which will serve as your contact base. That is, who will receive the emails.
You will also need to import the subscribers, which can be done in a variety of ways. You can import them from any platform, such as Zoho CRM, Salesforce, or others; you can also do it through CVS, or by simply copying and pasting contacts (the most cumbersome option). Similarly, if you still don’t have any subscribers on your website, don’t worry; Active Campaign allows you to start capturing the first contacts right away.
To make a new list, go to your account’s “Lists” section and click “Add new list.” A window will appear asking you to enter a list name, URL, and the reason why your contacts should receive your emails. Once this form is completed, click “Create List” and fill in the required boxes. Remember that you can make multiple lists.
With Active Campaign, you can create your first campaign.
First and foremost, we must define a campaign as an email sent to our subscriber list. To begin, go to Campaigns and then Create campaign.
There are six different types of campaigns available in Active Campaign:
•Standard: A “once-only” campaign (it is an immediate broadcast email)
•Automated: With this option, you can create delivery chains based on various criteria. For example, if the user clicks on a specific link, opens the email, or does not open it, among other things.
•Auto-responder: It is used to send an email to the user as soon as they subscribe to the website. It is the ideal type of campaign for sending thank you notes, guides, and so on.
•A/B Test: As the name implies, it is used to determine which email is the most effective. Mail content or shipping address and name to test subjects.
•RSS: Notifies you when the RSS feed changes. For example, they can be used to indicate that a new blog post has been published (if there is one).
•By date: These are shipments made on specific dates, such as birthday greetings or other special occasions.
In this email marketing step by step, we will concentrate on the “Standard” campaign, so select the corresponding icon, name your campaign, and click on the word “next” in the upper right corner of the screen.
Choose a list to which you want to send your campaign.
You must now select which list you want to send your campaign to. Keep in mind that you can send the email marketing campaign to one or more lists. Click the checkbox next to the list name to select it. This section also includes the number of contacts, which is located on the right and displays how many active contacts are currently on that list.
Similarly, Active Campaign allows you to target an email marketing campaign to a subset of one or more of your lists. However, you should keep in mind that you can only send one segment at a time. To make a segment, first choose the list you want to target, then click the “Target selected lists” link at the top of the list box.
Once there, select “Create a new segment,” or the segments you’ve previously created will appear in a drop-down box.
Select the appropriate format.
After you’ve chosen your list(s), you must decide on a format for your campaign. There are two types of templates available in Active Campaign:
Pre-made templates
The platform has already applied a design to these templates, which you can modify at your leisure.
construct from the ground up
You can create your own custom template, as well as an HTML email campaign or a text-only email campaign. Alternatively, you can select a previous campaign to use as a template for a new campaign. If you want to reuse a previous campaign and modify certain elements, this is a viable option that can save you time and effort.
To proceed with this step by step, we will use a pre-designed template; therefore, select the template you want and click on “Use this design.”
Make changes to your template and subject line.
This is the step in the process of creating an email marketing campaign where you can edit the content and design of the template you selected, using the options provided by the sidebar. Through the “Options” function, you can also format any content block by adjusting the line height, background colour, padding, and other settings.
To change the subject line or create a previous header text, click the gear icon at the top right of the screen. There will be a “Campaign Settings” window where you can make changes and send a campaign test.
Examine your email marketing campaign’s summary page.
Once you’ve finished designing your email, you’ll move on to the next step, which is the campaign summary page, which will help you prepare to send your email campaign.
You can check your subject line, review previous header text and sender information, check the list you are sending to, select additional metrics to track, schedule a send for a future date (or send immediately), send a test email, preview your campaign, and view spam-check results through this segment.
It is critical to note that the spam check should show “approved”; if it does not, you must fix the problem in your campaign before sending it. If this approval does not appear, Active Campaign indicates a problem that may prevent your campaign from reaching your subscribers’ inboxes.
Once your email is ready to send or scheduled to send, click “Send Now” at the top right of your screen. You will be asked to confirm your shipment there, with the option to cancel. If you have chosen to send your campaign at a later time, it will appear on the campaign overview screen under “Scheduled.”
Common applications for Active Campaign automation mail
Although this platform has many features, the most common applications for an automated email from Active Campaign are:
email of welcome
If your company has a blog and a new user signs up, an email is sent to that person immediately welcoming them and, if necessary, explaining the web’s dynamics. Keep in mind that because this is a welcome email, it will only be sent to new subscribers.
Offers and breaking news
It is useful to inform your subscribers about new offers, stock updates, new guides, courses, and posts, among other things.
birthday message
This automation email lets your subscriber know you’re thinking of them; sending a congratulatory email can strengthen your friendship with your client.
Conclusion
Finally, with this ActiveCampaign guide, you will be able to implement your email marketing strategy in a way that saves you time and money and generates more revenue for your business because its automation and versatility will assist you at every stage of your campaign. So stop thinking about it and start using this incredible platform.
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